Marcelo Conto is a systems engineer and digital business strategist from Ecuador with over 20 years of experience in tech entrepreneurship and public innovation. He holds a Master's in Digital Business and is currently completing a Master's in Artificial Intelligence and Data Science. Marcelo has led innovation projects for the National Assembly of Ecuador, mentored over 100 entreprenur through programs Google for Startups and IMPAQTO, and is the founder of Puntocom and Traby.app, a platform that connects verified professionals using Tech. Recognized among Ecuador's Top 50 Innovators by InnovUp Israel, he is passionate about democratizing AI and empowering entrepreneurs in the Global South.